Frizz happens. So I tortured a bonafide expert with endless Qs about it, and here’s what she said…

Some girls have all the frizz-free luck.
Some girls have all the frizz-free luck.


It’s the bane of very existence, my bête noir, le grand défi de ma vie…

Although I started my life as a people-person with perfectly smooth, shiny locks – much like the Wee Lass’s, here – something sinister happened circa age 15, and I’ve been struggling ever since. Hence the roughly $20k I spent on blowouts when I lived in New York.

Because I’m always on the hunt for great products and lifestyle tweaks to reduce frizz, I reached out to Doreen Guarneri, owner of The Look Spa Salon in Greenlawn, New York and Global Artistic Director of American Culture Brands. She’s basically the Queen of Keratin, and frizz’s fiercest foe.

I sent Doreen a lot of Qs. Doreen sent me a lot of As. And because there were so many Qs and so many As, I decided to break this epic discussion up into two blog posts.

Part Two will run tomorrow.


I’m actually heading out for a massive vacay in about 2 hours – to the gorge Pacific Northwest – but I’m going to try to get over my technophobe tendencies and set the publishing date for the second installment of this chat for 24 hours from now.

Consider my fingers officially crossed.

On y va. Allons-y. Let’s go!

Q. What role do you think water quality plays in frizzy hair? I really think I should invest in one of those special shower heads that reduce mineral deposits, chlorine, etc. Could that help with frizz?

A. Hard water vs. soft water definitely plays a part, as hard water contains more minerals, such as calcium and magnesium, which can dry out the hair. Dry hair seeks moisture and when there’s a lack of it, there’s generally a rough cuticle, and frizz. Therefore, changing the water can help with frizz reduction and there are filter attachments that can be added to your shower head if you don’t want to invest in a totally new one. Before going that route, I recommend shampooing with a clarifying shampoo which will remove the mineral deposits. Simply Smooth pre-clean purifying shampoo is a good one, and has the added benefit of being sodium chloride free.

Q. If one of the key reasons for frizz is moisture-depletion, does it make sense to scale back on shampooing altogether? Say, from like 3-4 times per week to 2-3?

A. Reducing the amount of times you shampoo is certainly one alternative. What’s great is that there are now “shampoo” alternatives. Keeping the natural, beneficial oils in the hair is very important in keeping it hydrated. A cleansing conditioner is extra beneficial to traditional cleansing as it doesn’t contain harsh cleansers found in many other shampoos. Simply Smooth Magic Potion NOT Shampoo is an all-in-one cleansing conditioner that takes the place of shampoo, conditioner and deep conditioner. Or, using a dry shampoo is a nice alternative to wet cleansing and won’t dry out the hair.

Q. How long would you need to stick with a cleansing conditioner until you started to see results? And what might those results look like?

A. You’ll see and feel a difference in your hair in just one use. However, your approach to changing the texture and health of your hair should be a long term one. Once you start using a product multiple times you are going to gauge the real difference. The longer you stay away from harsh detergents that include ingredients such as sodium chloride and sulfates, the better your hair will become. The goal is to keep a healthy, flat cuticle. Using products with healthy ingredients such as botanicals, keratin and collagen will help to seal the cuticle and lock in moisture, thereby reducing frizz. As your “old” hair grows out and new hair grows in, the new hair will keep in good shape but the outgrowth will be tremendously better in just a few usages.  Results will be calmer, less bulky, less frayed, smooth, shiny, bouncy hair which is less reactive to climate and other conditions.