Mama Mio wants me to treat my belly as well as my face

For eons, the chic, London-based brainiacs behind Mama Mio — the primo pre- and post-pregnancy bodycare line — have been espousing the slightly radical notion that we need to pay every bit as much attention to the skin south of our necks as we do north. And since the company’s three female founders have, between them, quite a sizeable posse of kid-lets, they know precisely what havoc giving birth can wreak on our bellies and other bodily bits.

Amazingly, in addition to creating kick-ass solutions to post-baby beauty bummers, these self-proclaimed “supermamas” actually have a sense of humor about it all. (To wit: the adorable video they created for Get Waisted.) Always on the hunt for great tummy tips, I shipped a few questions across the Atlantic to Tanya Kazeminy Mackay and Sian Sutherland. Here, their words of Brit wit and wisdom…

Me: Why is it important to sort of attack post-baby “belly beauty” from different angles, i.e., exercise, sound diet and super-rich creams?
Tanya: Life is made up of a series of little changes that add up to a big wow. Any one of those elements will make a difference, but if you tackle your tummy on several fronts you will get a much better result. I would like to add that if jelly belly is your issue, super-rich creams ain’t gonna cut it. You need a major league active cream, such as Get Waisted. Nine active ingredients stimulate lipolysis, effectively putting your fat cells on a workout programme. A Weight Watchers independent test reported an inch loss in 30 days using Get Waisted. Also, I’d recommend trying the exercises in our Bootcamp for Tummies to tighten your natural corset, and eat a ‘bloat reduction’ diet to whittle your waist effectively from all angles.

Me again: Is it ever too late to try to get it back together, belly-wise, après delivery? Or is there literally help for all mamas?
Tanya again: Your skin will respond to facial quality bodycare with an improvement at whatever age you start, and the aging process will be slowed for as long as you use the product. Just like with eye cream, the younger you start the better the results. But even when you’re older and wiser you will see a difference with eye cream and it will continue to fight any new wrinkles for as long as it can. Our Mama Mio bodycare works the same way!

Me one last time: As a product creator, are you totally jazzed by the mad scientists in the Mama Mio labs? What do you consider the real breakthroughs in ingredients and delivery systems?
Sian: In some ways I think the mad lab scientists are pretty jazzed up by us! Simply because we have such an unconventional approach to product creation and I think they love how we challenge them to make a product that is really, really effective and rarely talk about the cost of all the incredible ingredients that are needed to get results. I get excited about algae proteins and peptides and the major league anti-oxidants. When used in a premium moisturiser-charged base, these naturally derived ingredients make a massive difference to how your skin feels and looks.