Part 2 of my chat with hair whiz Doreen Guarneri, aka “Frizz’s Fiercest Foe”

While u r reading about frizz, I'm in Seattle.
While you’re reading about frizz, I’m on vacay in Seattle.

OMG times a billion. I’m supposed to be heading out the door for the airport, en route to the Pacific Northwest (Seattle! Vancouver! San Fran! Napa!) and I’m like craaaaaashing the second installment of my World Frizz Congress through the pipeline.

Off we go, hair-obsessed mamas…

Q. Simply Smooth Magic Potion NOT Shampoo was launched in tandem with Simply Smooth Magic Potion Curly, which is a leave-in. Is leave-in a “must” for frizzy hair? To weigh it down?

A. Following up with a hydrating leave-in conditioner with keratin and collagen will definitely help combat frizz as it helps seal in moisture. Your hair doesn’t have to be “weighed” down to combat frizz. Simply Smooth Magic Potion Curly is more specifically a curl shaping potion created in response to the huge curl trend. It helps with humidity control along with promoting soft curls.

Q. Over time, what does the use of heat styling devices do to naturally frizzy hair? Women use blow dryers and flat irons to smooth the hair, and reduce frizz, but can they actually expect a “boomerang” effect and wind up with MORE frizz?

A. Think of your hair as a natural fiber. You wouldn’t abuse a fine silk blouse by over-washing or drying it, and the same consideration needs to be applied to your hair. Over using heat appliances on all hair types can definitely result in dry, damaged hair with breakage which equates to frizz and the halo effect of cottony textured hair. That fact is increased if the hair is dry and/or frizzy on its own. There are many factors that need to be considered before deciding on proper use or how often you apply heat. First, if you have fine hair or over processed hair, you need to use a lower temperature than if you have coarse, thick hair, which can take higher temperatures. Pick and choose your battles and embrace your hair in all its differences. On the day you want your hair to be smoother or straighter, use more heat. However, when not needed, give your hair a break from the heat. Using hair products with thermal protection will also help. Look for products that are specific to heat protection.

Q. As a product creator, do you have “frizziness scale” that you measure hair by? Are there some women whose hair is so naturally frizzy nothing can smooth it?

A. When it comes to treating frizz, filling the “void” is what’s necessary. There are texture issues that are inherent in someone’s hair and then there are the season/climate factor that affects it. In order to combat frizz correctly, seek professional advice on what products will help at that time and for that specific need. In essence, to eliminate frizz, keeping the hair hydrated and the cuticle sealed is the goal. This will result in a smoother texture and a reflection of light off the hair.
My approach to frizz is what I call “texture management,” and when I evaluate a client’s hair, I look at the various texture issues. Simply Smooth has varied keratin treatments which allow me to personalize smoothing treatments to meet individual clients’ needs. If a client comes to me with highly textured hair and they desire wash and wear straight hair, a Simply Smooth & Straight chemical service is required to break the bonds and reshape the inner layer of the hair. Any result is possible with the right diagnosis.

Q. What’s the best way to care for hair that has been treated at the salon with keratin? Does it really have to “babied”? And how long do the keratin results typically last?

A. Maintenance with at-home keratin products is the key to success for durability. Depending on your lifestyle and use of heat, a keratin treatment can last anywhere from 2 l/2 months to 4 months. It’s a gradual change that comes out a little bit with each wash. But remember, not all keratin treatments are created equal. It’s a word used to describe a service in a salon. Do your research before you have a keratin treatment done on your hair.

Q. Who are good and bad candidates for a keratin treatment?

A. A bad candidate is someone who has great hair – they don’t need it! A keratin treatment replaces the loss of keratin in the hair. Virgin hair would not have a loss of keratin – so there’s nothing to replace! A good candidate is someone who has had any loss of keratin such as aging hair, color-treated, over-processed, over-heated, over-highlighted. My approach in texture management is to provide light results, strong results, frizz control, whatever is needed for that individual.